How to Get Plastic Zipper Fancy?

In the context of the rapid development of the Internet and the variety of products, consumers' ideas are constantly changing. To stay ahead, clothing brands must be flexible enough to respond to these changes in order to maintain their market share and brand advantage. For accessories closely related to clothing industry, such as plastic zipper enterprises, also need to maintain the sensitivity of the fashion trend.

Plastic zippers are widely used, such as the plastic packing bags with zipper lock and biodegradable plastic packaging zipper bags are common in our daily life. So, what practical steps should plastic zipper companies take to respond more quickly to fashion trends? In simple terms, it is the combination of data analysis and rapid manufacturing.

The data analysis

People's preferences are so fluid that they may like waterproof zipper backpacks one day and invisible nylon zippers the next. In order to keep up with fashion trends, plastic zipper brands must keep track of the trends of their target audience. This usually means strong data analytics, much of which should come from social media. If you haven't built or purchased a reliable social monitoring tool to comb through and synthesize all of your social media data, you can also use other analytical tools to focus on what people say, think, feel, and search online.

It is not enough to focus on consumers' evaluation of their own brand. Zipper brands also need to pay attention to their evaluation of the industry and their values. Measuring the strength of trends, influencers and competitors is also very important.

Trends and concepts --- What products are the target customers interested in right now? What do they care about? By analyzing these statistics, zipper brands can have a deep understanding of the current market situation and how their products meet the market demand. For example, people now prefer zipper plastic bags with logo, so companies should be aware of this information and respond to it.

Influencers --- Who do target customers focus on? Who holds the power and what do they care about? Influencers are a mirror for consumers who can draw useful data from their social interactions.

Competitors --- What do customers love and hate about top competitors? The data analysis of competitors can provide a wealth of information about customer motivation. For example, competitor data shows that the number of plastic case zippers purchased is small. Then the enterprise should reduce its production.

Rapid manufacturing

Without sufficient infrastructure to produce the products the audience wants, data analysis alone will not be effective. This requires rapid manufacturing because it allows for smaller batches and faster turnaround times. 

About LONGQI KKK

LONGQI KKK is a professional manufacturer of plastic zippers and a practitioner of fashion trends. It is dedicated to meeting the needs of different customers. From the selection of raw materials to the quality control of the production process, LONGQI always insists on combining the functionality and artistry of the products. KKK also provides a variety of zipper accessories, including zipper pullers, zipper sliders and so on.